tag history

For 42 years, tag has been equal parts design, functionality, color and value.

Founder Norman Glassberg, an NYU graduate, started his career as a biochemist. After nine months in the lab, he hung up his lab coat when a friend introduced him to the decorative gift industry. Following this path, Norman spent the next three years as a Sales Rep and Sales Manager on the East Coast.

As careers take shape, Norman sought out his niche as one of the original partners of I.D.G. (International Designs Group), now known as Pottery Barn.

In 1975, Norman moved to Chicago and formed his own rep agency, tag (Trade Associates Group). It didn't take long for Norman to realize that the future of tag was bigger and brighter than his rep agency.

In 1976, Norman met two French women who manufactured novelty candles in Bordeaux, France. They offered him exclusive distribution in the USA, an offer he couldn't refuse. And just like that, tag wholesale was born.

Candles drove dollars, and Norman quickly expanded into textiles. tag went on to pioneer the business of fashion textiles for the home, and four decades later, tag remains an industry leader.

tag continued to grow, and in 2006 acquired Parallel Lines furniture, now known as tag furniture.

Today tag manufacturers in over 9 countries and distributes to more than 30 countries with a strategy that covers more than 71 different product formats.

For 42 years tag has impacted the industry with good design, affordability, function and style.

"I like to think we're a company that is more than the sum of its parts. We sell textiles, candles, ceramics, glassware and housewares, but what we're really about is a look."
~ Norman Glassberg