TWO BOOKS TWO LOOKS

Two distinct books created to work together to support your store through every season!

In 1975, as Gerald Ford led the White House, Jaws and Monty Python filled theaters, Bobby Unser won the Indy 500, and Kodak introduced the world’s first digital camera, a visionary in Chicago named Norman Glassberg began selling home decor from the trunk of his car and tag was born. Built on the belief that home is a place for true self expression, tag has remained committed to creating beautiful, functional products rooted in thoughtful design, quality, and innovation. From sourcing high quality materials to developing intuitive, easy to use pieces across textiles, candles, and more, every product is made to inspire and perform at retail. Celebrating 50 years is a reflection of the trust and loyalty of independent specialty retailers who continue to shape the brand, and that same curiosity and passion will carry tag forward for decades to come.

Retailer & Rep Testimonials
Retailer & Rep Testimonials
tag is a storytelling brand, and that's something I really apreciate. Their products resonate with my customers and help me create a unique shopping experience.
— Beth Rich | Owner of Mix It Up Home
Retailer & Rep Testimonials
tag is a brand that's easy to love. The wide range of basic categories, from ceramics to linens, and the timeless patterns make it a versatile choice for any season.
— Andy Bjork | tag sales rep since 2011
Retailer & Rep Testimonials
I love the customer service, the product offerings, the visits from sales reps and corporate team members, and the order terms. Their quality is far superior to many of the wholesale brands out there.
— Josh Hoffman | Owner of Copper Pony
Retailer & Rep Testimonials
What sets tag apart is their commitment to supporting both customers and their reps. From seasonal decor to everyday essentials, tag consistently delivers style and warmth that resonates with our audience.
— Michelle Ruby Morgan | tag sales rep since 2020